While culling through YouTube videos for a project, I came across a NASA Goddard video that presented a text book example of a well meaning, but overly cautious scientist whose's awkward wording and omissions leads to more confusion than clarity. It also highlighted one of my pet peeves - the lack of a coherent and memorable narrative to serve as a skeleton upon which to drape the many varied bits and pieces of information being presented.
(Well look at what I just discovered! Seems that fraudster and PR spinmeister Lord 1000Folly, Monckton's YouTube clone (who's been flooding YouTube with maliciously fabricated misrepresentations of climate science), also discovered this example of NASA's communication failings and does he have a field-day mocking scientists based on manipulating this very video's gross omissions: "NASA - The Mystery of Antarctic Cooling" (1/26/16) no I'm not linking to it. 2/17/16,1:45 PM)
A unifying concept, such as "Plate Tectonics" which created a real mental visualizing tool onto which the disparate bits and pieces of geologic knowledge fit seamlessly and became a comprehendible whole. Perhaps a concept along the lines of our "Global Heat and Moisture Distribution Engine" subtitled "It's The Atmospheric Insulation Silly."
In any event, this quote at 0:55 set me off. - Speaker: "The increase that we're seeing in the Antarctic ice extent is a little bit of a mystery…"
NASA | The Arctic and the Antarctic Respond in Opposite Ways