Hoffman starts chapter nine by repeating his drill:
DH: “Our sense forage for fitness, not truth. They dispatch news about fitness payoffs: how to find them, get them, and keep them.
Keep in mind, this according to a theorem that plays out in an idealized mathematical universe of Hoffman’s design. Not in our real universe ! ! !
DH: “Despite their focus on fitness our senses confront a tsunami of information. …” (¶1-2)
All that Hoffman reduces to simplistic four-square games with ill defined terms such as “fitness” - “truth” - “hawk” - “dove” - terms that are fundamentally meaningless when it comes to actual evolution on Earth with it’s constant tsunami of information coming at us.
A review of Donald Hoffman’s, Case Against Reality, chapter 9, Scrutiny,
You Get What You Need, in Both LIfe and Business
As I’ve worked on this project searching out respectable information and following leads. I’ve been amazed by how much presence Hoffman’s Case Against Reality has attainted on the internet. He truly is a marketing genius.
Seems that many people think this Case Against Reality is fascinating. Time is doomed. Man, how cool is that?!
Me, I’m left wondering, what drives such a desire for this sort of vacuous escapism?
DH: “For those readers interested in marketing and business, this idea applies to visual advertising. The goal of successful advertising is not merely, and sometimes not even, to present important facts. It is to craft visual message that rivets the foraging eye of the typical shopper. …” (¶12)
