Adam Corner has written a helpful overview of a new handbook for folks who want to try their hand at communicating climate science to a broader audience. I downloaded the "Uncertainty Handbook" this evening and found it concise, easy to read and filled with simple logical advice for anyone who want's to engage this important issue.
I feel it belongs in this collection and thanks to SkepticalScience.com's Creative Commons license I'm able to reprint it over here:
Posted on 6 July 2015 by Guest Author at SkepticalScience.com
The Handbook distills the most important research findings and expert advice on communicating Download the report here, and check out our 12 principles for more effectively communicating into a few pages of practical, easy-to-apply techniques, providing scientists, policymakers and campaigners with the tools they need to communicate more effectively around .
2. Start with what you know, not what you don’t know
3. Be clear about the scientific consensus
4. Shift from ‘’ to ‘risk’
5. Be clear about the type of you are talking about
6. Understand what is driving people’s views about
7. The most important question for impacts is ‘when’, not ‘if’
8. Communicate through images and stories
9. Highlight the ‘positives’ of
10. Communicate effectively about impacts
11. Have a conversation, not an argument
12. Tell a human story not a scientific one